Perrotin bets on the Las Vegas art market with a new boutique at the Bellagio

A-list French dealer Emmanuel Perrotin has joined the modest Las Vegas art scene with the opening of a store at the Bellagio Resort and Casino, an MGM Resorts property.

The store, located on Casino Pool Road and adjacent to the Bellagio Gallery of Fine Arts, sells prints, editions, publications and artist-designed items, with some of the best sellers to date – space opened about three weeks ago – being something related to Toilet paper magazinea venture of Italian artist Maurizio Cattelan and Pierpaolo Ferrari, and hypebeast favorite Takashi Murakami.

Las Vegas has always struggled to find its footing when it comes to cultural spaces, with a saga of doomed projects including the recently canceled Las Vegas branch of the Nevada Museum of Art, the failed outpost of the Guggenheim at the Venetian Casino, which closed in 2008 after less than seven years, and a Pace Gallery store that also operated at the Bellagio between 2002 and 2007.

Although some well-known art consultants are thriving in the city and there is a thriving local art scene, the number of commercial galleries is small to non-existent outside of a few storefronts in downtown Las Vegas. .

Corporate collections like that of MGM Resorts Art and Culture – which are scattered, sometimes unlabeled, across its various properties on the Las Vegas Strip in the aisles, restaurants, stores, spas and behind hotel counters. recording – remain the primary platform for most big-name artists with a presence in the city, including James Turrell, Maya Lin and Sanford Biggers.

Public interaction or awareness of the works varies. The Turrell installation, for example, frames a monorail stop in Crystals Mall; a separate installation by the artist in the nearby Louis Vuitton store must be reserved months in advance. Linen 84 feet long Silver River (2009) is decoratively and strikingly visible above the Aria Casino lobby desk. And a sculpture recently acquired by Biggers at an entrance to Aria was frequently covered in gambling stubs like a lucky Buddha.

MGM’s collaboration with Perrotin marks an example of some of the organization’s strides in bringing contemporary art to Vegas tourists, and organizers believe it’s worth structuring the experience as a boutique. of gifts. The heavily foot-trafficked area arguably has the potential to attract visitors who haven’t traveled to Vegas for its artistic offerings, offering the promise of a cultural souvenir to bring home from the trip.

In a statement democratically expressing that “art is everyone,” Perrotin says he recalls that “my parents couldn’t afford to buy art, but they loved it so much […] so our house was always filled with posters,” adding that the experience “has been central to the development of my gallery.”

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