The Miami-based marketing and events agency merged with a New York-based creative events company, transforming into a full lifestyle branding agency.
MIAMI, May 17, 2022 /PRNewswire/ — A21, formerly known as Agency 21, a national leader in the production of culinary events and festivals, is thrilled to announce its acquisition of Art Market Productions, a New YorkNew York-based creative events company that designs, builds, promotes and produces significant cultural experiences around the world. The merger is the latest step for A21 to build on its continued success and expand and diversify beyond its culinary expertise, transforming into a full lifestyle brand agency.
Known for nationally acclaimed events like the Atlanta Food & Wine Festival, Cochon555’s Heritage Fire Tour and Whiskeys of the World, A21 will expand its global events business by adding a plethora of folk art fairs to its portfolio, including San Francisco Art MarketArt on paper New York City, Ft. Lauderdale Boat Show, and much more. This offers the opportunity to bring an extensive network of resources to existing partners, while providing guidance and leadership in the US market for a growing event agency.
“With cooking under our belt and working with one-time clients in fashion and sports, we felt it was time to move into other verticals such as art so we could be even more of that one-stop-shop.With the new merger and expansion, we now have our own in-house production and experiential arm, allowing us to imagine and build our sponsor activations under one roof instead of outsourcing these services,” says Brett Friedman, Partner & CEO of A21. “We couldn’t be more excited about this next step in the evolution of A21 and for all the opportunities it will open up for our team and our loyal festival-goers.”
With offices at Miami and New York alongside the satellite teams in Houston, dallasand Atlanta, A21 has amassed a remarkable portfolio of clients and events from coast to coast in 27 markets. Since its inception 16 years ago, A21 has grown into a fully integrated marketing company built for the fast-paced and challenging 21st century.
To accompany this merger, A21 will debut a new brand image, celebrating the evolution of the agency after 16 successful years.
A21 is a dynamic, full-service event and marketing agency specializing in event production and management, sales and business fulfillment, brand activations and experiences. Founded in 2006, the agency is headquartered in Miami with representation in New York, Atlanta, Houstonand dallas. A21’s portfolio includes nationally acclaimed food events and festivals across the country, ranging from Food Network & Cooking Channel South Beach & New York Wine & Food Festivals, Atlanta Food & Wine Festival, Cochon555’s Heritage Fire Tour, Nirvana Food & Wine Festival, Whiskeys of the World Tour and more.